Milling Barn, Hertfordshire Barn Wedding Venue
The Venue Group were approached by Bidwells, the owner’s land agent to take over the operational management of the wedding venue at Bluntswod Hall in Hertfordshire. The wedding venue, which was based around a 17th Century oak barn had been operating for c.10 years, but in recent times had not been profitable.
The Venue Group initially developed a new business model, and subsequently agreed an investment plan with the owners. They then implemented a number of changes, including remodelling the ceremony room, rebranding the venue to the Milling Barn, sourcing a new in-house catering company, and activating a new marketing campaign. Within the first 6 months of operation, the viewings increased by 50%, the sale conversion increased by 65%, and ultimately resulted in the wedding venue becoming commercially viable.